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Your channel partners may not be capable of creating demand for your products if they lack knowledge and proficiency in executing an effective lead generation program. The models that they use may be old or obsolete and render unproductive results. High visibility is lacking and you neither have a clear view of the entire process nor any controls on the customer database.


For most organizations, creating a website and hosting it a basic task. The problems arise when tools fail to identify prospective leads based on their specific needs and requirements. There is a plethora of information available online, but searching for prospective leads is like searching for a needle in a haystack. Time and effort may be wasted in the process of finding the customers that can ultimately be converted to definitive sales targets.

Great graphic design looks effortless, but it requires lots of attention to details. Think back to an eye-catching advertisement cheap adidas superstar foundation shoes , publication, or flyer you saw recently. Do you remember why you liked it? Perhaps it was something specific like the use of a cool graphic or font. Or, more likely, the layout and the words worked together to create an eye-appealing www.cheapsneakerscollection.com , memorable message that you're still thinking about today.

A lot of thought, money, and skill probably went into that design. But you don't have to be a design guru to achieve expert results! Follow these five tips to create effective, professional-looking marketing materials for your small business.

Select appropriate font treatment: More is NOT better when it comes to fonts. Pick no more than two typefaces per document - one for headlines and one for body copy. Stick to a simple adidas sneakers online , clean font for easy body copy readability. Headline fonts can be a little more creative. For emphasis on certain words or phrases, use italics, boldface, or underlining sparingly. Also try to make the typeface match the personality of the service or product you're representing.

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Watch the flow: People generally read a page from top to bottom and from left to right. Draw people into the top left corner of your ad or newsletter with a headline or strong graphic. Then, pull their eyes down and through the text in the mid-section of the page Adidas ZX Flux Black Grey Men's Sale , and finish up in the lower right corner. Picture a "Z" shape. Finally, be sure to include a "call to action" at the bottom to get the results you desire. For example, give readers your contact information and special offer, and tell them to "Call today!"



Copyright 2005 Time to Organize

Sara Pedersen Adidas Yeezy 500 Utility Men's Black Online , author of the FREE e-zine "The Marketing Fairy's Guide to Simple Self Promotion," is a professional organizer and marketing specialist. She helps small business owners make their marketing dreams come true. Sign up today at to receive your FREE monthly subscription.

Copyright 2004 Time to Organize.

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